Saving money isn’t just about stuffing cash under your mattress, stashing cash into your piggy bank or having a savings account, it is a journey that’s deeply intertwined with human psychology. Our mindset, attitudes, and behaviors play a significant role in determining our ability to save and build a secure financial future. In this article, we delve into the fascinating world of the psychology of saving and how it relates to your financial success with Arich in 2024.

  1. Delayed Gratification: The Marshmallow Test

Have you ever heard of  the Marshmallow Test?Here is the concept behind it. Imagine you’re a kid given the choice between eating one marshmallow right now or waiting a short time (just 15 minutes) to score two marshmallows. The kids who could resist the marshmallow temptation turned out to have better life outcomes – including financial well-being.

This concept is essential for understanding the psychology of saving. Saving money often involves forgoing immediate pleasures or expenses, such as dining out or buying the latest gadgets, in favor of securing your financial future. It’s the willingness to delay the gratification of spending today for the promise of a better tomorrow. To become a successful saver, you need to cultivate this ability to delay gratification.

  1. The “Present Bias” dilemma

We all wrestle with the “present bias.” This little quirk in our thinking makes us favor instant rewards over future gains. It is that nagging feeling that says, “Why save for tomorrow when I can spend on something fun today?”A solid example of the present bias slogan in Nigeria is “IF I PERISH I, I PERRISH”. This psychological phenomenon can be a significant roadblock on your journey to financial success, and understanding it is the first step to overcoming it.

Imagine you’ve just received your monthly paycheck. The thought of splurging on a new gadget, a trending outfit, fancy dinner, or a weekend getaway can be incredibly tempting. While these immediate indulgences bring instant joy, they often come at the expense of your long-term financial goals. This is where the present bias shows its true colors. It prioritizes short-term rewards while downplaying the importance of future gains. It’s the reason why many people find it challenging to save for retirement, build an emergency fund, or invest for their future.

  1. Emotions: The hidden driver of saving

Saving money is, at its core, an emotional ride. Your financial life is not just a set of numbers; it’s intertwined with feelings, aspirations, and the ups and downs of life. You might feel everything from joy and security to the occasional bout of anxiety and guilt. Acknowledging these emotions and understanding what sparks them is a big part of the saving journey.

The feeling of Joy and Satisfaction is when you see your savings grow, it’s like watching a tiny seed sprout into a flourishing tree. It’s the joy of achieving a financial milestone, whether it’s a small emergency fund or an asset purchase you’ve been dreaming of. Security and Peace of Mind is that sense of security you get when you save money, or by just seeing money in your wallet or bank account, knowing you have a financial safety net. It’s like having a warm, cozy blanket on a cold night.

Anxiety and Guilt: On the flip side, saving can sometimes evoke anxiety and guilt. You might feel anxious about the future or guilty about spending money on things you enjoy.

  1. The mighty power of HABIT

Habits are at the core of human behavior. Developing a savings habit is fundamental to long-term financial success, they’re the routines we repeat without thinking, from brushing our teeth in the morning to laying our bed before going out. When it comes to saving, developing a habit is like setting your finances on autopilot.

Habits are formed through a process called habit loop. This loop consists of three elements:

  1. Cue: The cue is the trigger that initiates the habit. It could be a specific time of day, a reminder on your phone, or any event that signals it’s time to save.
  2. Routine: This is the action you take in response to the cue. In this case, it’s saving a portion of your income regularly.
  3. Reward: After you complete the routine, there’s a sense of reward, which reinforces the habit. The reward in saving is the satisfaction of growing your financial security.


  1. Peer influence and social proof

Humans are social creatures, and we often look to others for guidance and validation. Social influence can play a powerful role in your saving journey. If you see friends or family successfully saving, you’re more likely to follow suit.

A perfect way in which we at Arich utilize social proof is by encouraging our customers to share their success stories. Imagine you’ve been using Arich to save and invest, and you’ve seen significant progress in your financial goals. You’ve paid off a debt, reached an important savings milestone, or watched your investments grow steadily. When you share these successes within the Arich community or with your friends and family, you’re not just celebrating your own achievements; you’re providing valuable social proof.

In conclusion Cracking the code to your unique psychology of saving is essential to hitting your 2024 financial goals. Saving is not just about money; it’s about changing your mindset and behaviors to make your financial future a priority. Arich is right beside you, offering tools, resources, and a crew that gets what it’s like to wrestle with the ups and downs of saving. Together, we can make the psychology of saving your personal superhero on your journey to financial success.


Ready to roll? Start your 2024 savings adventure with Arich, and let’s get that money tree growing!





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